Design Process
Personas
Persona 1
To start the design process off I had an interview with the founder of the company to understand who we were designing for
Perona 2
To start the design process off I had an interview with the founder of the company to understand who we were designing for
Persona 3
To start the design process off I had an interview with the founder of the company to understand who we were designing for
Journey map
I designed a journey Map featuring touch points, thoughts and questions of the user
Brand Style Guide
I designed a brand style guide so my teammates and future collaborators would have a guide to design in the future. Images were created from content and information provided by the stakeholders in creative brief meetings.
Wire frames
Above are a few of the wireframes i designed for the app, the wireframes were designed with the user persona in mind, I decided to go with bigger icons and less content on each screen to increase accessibility for our target user.
UI Design
User Interphase design for the app with bright and easy color for users to have good feelings while using the app to enter and share health data without having issues understanding functionality.
User Research Survey
I created a survey to find qualitative data about our users asking questions to find out age, race, demographic and current price point for health apps. The questions for designer with our persona and end user in mind
In conclusion to completing the design process with with a fellow UX designer we handed the prototypes into the co-founder with whom we applied design iterations to her liking before she submitted them to the developers she contracted
Designed a experience for customers to attend a panel discussion over brunch the guest speakers included an author and entrepreneur in the dc area. The event included two parts the brunch and open discussion being in the first two hours and dj’s playing for the last two hours to give customers time to socialize.
